1.03.2008

Box Design





Each artist at work had to design a box. Basically it was a tissue box they were going to fill with tickets and give to distributors free of charge. They wanted a generic theme and they wanted a name to accompany it. When it was pitched to us the phrase "advancing the business" as well as "the future of dispensing tickets" was repeated numerous times. Soooo I went with a futuristic theme. Ive always really liked the "retro future" - what people in the 50's and 60's visualized as the future. A little Jetsons with rocket ships. One of the best interpretations of this I have seen recently was in the movie The Incredibles. The environments and overall designs/concepts/themes for that movie were really well done. Right up my alley. If its your cup of tea too, I HIGHLY suggest checking out Art of the Incredibles. As for the name "Box -o- Dough" I thought it had that retro future feel to it. Besides our company has had the tag "Jar -o- Dough" for literally 50+ years. This being one of my few attempts at package design I really wanted to focus on making all sides flow together. So the rocket ships trail will match up and look to fly from the left side to the front. The sky lines/clouds should match up, I tried to focus and keep to a color palette, etc. Anyways they seemed to like it, so its gonna be made!! Maybe Ill get my hands on a finished, printed box and post pics.

3 comments:

Jason Quinones said...

hey D!

just thought i'd drop you a line and say hi and thanks for all the kind words you've left on my blog and at the jumble in the past.

just looking over your blog and i likes what i see here. "the office" weasel caricatures are spot on,especially dwight!! good stuff! nice clean style. and i really dug that flash "shaun of the dead" post. i definitely remember that one from the jumble!

Tricky Trev said...

These are cool, D!
I'm a BIG fan of the "retro future" style too. When I saw your boxes I actually immediately thought of the Art of The Incredibles. Good stuff man! Color palettes are especially stellar. Can't wait to see a photo of the finished product.

taydoez said...

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